What is Dragonfish?
When it comes to playing bingo online, surely one of the biggest names in the business is Dragonfish. This software design company is responsible for the power behind more bingo sites than any other. There are well over a hundred different titles currently in operation which use this outfit’s bespoke site architecture. Some of these are among the most famous and popular sites around. If you play your favourite game on Frozen Bingo, Sugar Bingo, UK Bingo or even Bingola, you are playing on a Dragonfish site.
This powerful design house is responsible for many of the most busy and successful bingo sites. They are renowned for providing smooth-running, excellent graphics and very user-friendly, easy to navigate architecture. The bingo itself always consists of the two main conventional formats of the game: 90 ball traditional “British” bingo, together with the “American” 75 Ball variety. Most sites also carry a “speed” bingo alternative called High 5, or 5 Line, often referred to as “Swedish” Bingo. It is all perfectly designed to be easy to play on line, with excellent graphics and good chat facilities too.
Dragonfish were one of the first companies to spot the growing trend for players wanting to play their favourite game on their mobiles. The advent of the smartphone in recent years saw a boom in online play, so that now, far more games are played on mobile devices such as phones and tablets than are played on the traditional “old school” desktop computers. Dragonfish were at the forefront of this revolution. All their sites are compatible with play on all kinds of devices. Nowadays, sites are designed with the mobile player in mind. They are created to suit the more compact screen, rather than customised and stripped back from the full sized designs and crammed onto the smaller display.
All new designs are created using contemporary HTML5 technology. This means that games can be played directly through your device’s web browser, rather than having to be loaded via a special app, or by having to install additional software.
Dragonfish sites are not just about bingo either. There is always a decent range of entertaining slots to play too. The company designs its own casino games, and is particularly renowned for its innovative Poker provision. Most titles carry an attractive selection of scratch cards to play as well.
But there is more to this company than a great software design team. Although this is by far the most important aspect form the typical player’s point of view, it is not the full reason behind their unrivalled success. In truth, perhaps even more important is the comprehensive service they offer to the site operators…
Management Services of Dragonfish Bingo Sites
Of course, the player experience is very important to site operators - the more you enjoy playing on their sites, the more likely you are to return and therefore the more loyal you are likely to be. But also very important is the ease with which they can run the site. And Dragonfish like to make things as easy for the operators as they can possibly be.
So basically, from the operators' point of view, when they sign up to the Dragonfish package, just about everything is taken care of. This begins with the financial side of things. You will notice that any Dragonfish site has a comprehensive range of payment options, such as all the conventional credit cards, plus some e-payment and pre-payment alternatives too. Many sites can even accept PayPal. All of this is arranged and managed for the individual site operators as part of the site design and management package.
But it doesn't stop there. Customer services such as live chat, e-mail support and even phone support is all provided. Many sites provide access to a 24 hour Freephone number, so that customers can have access to a real live human at any time of the day or night for free, so long as you have access to a land line (mobile calls are charged).
Other financial services such as data analysis can also be supplied, together with a security package which can help to provide fraud prevention and protection from malicious attacks such as hacking or data theft.
Marketing services can also be included as part of the package. The industry jargon for this is Customer Relationship Management (CRM). This basically involves improving customer loyalty and improving brand recognition. This has the effect of increasing the number of customers, making sure they stay with the site. Data analysis and promotional marketing is then used to try to maximise the amount that these extra and increasingly loyal players actually spend.
Finally, all the licencing and regulatory responsibilities which come with operating an online gaming site are also taken care of. All Dragonfish powered sites are licenced and registered via the UK overseas territory of Gibraltar. This means that they are all fully regulated by the UK Gambling Commission. They are therefore all regarded as safe to play for players based within the United Kingdom.
So you can see that from the site operators point of view, Dragonfish offer a complete one-stop all-in-one convenience that is very difficult for competitors to match. Not only do they construct a beautifully designed and smooth-running site which is compatible with play on all contemporary devices, they can customise it to the operator’s requirements too. Plus all the administrative, financial, support and security aspects of running an online bingo site can be taken care of too.
Ownership and Business Structure
Dragonfish is wholly owned by the gaming industry behemoths 888 Holdings. 888 is a name renowned throughout the online gaming industry. It operates casino sites as well as designing and powering sites for other operators.
It was originally founded in 1997, and has grown consistently and rapidly. By 2005, it had gone public via an IPO, resulting in a listing on the London Stock Exchange and an initial valuation of around £600m. In recent years, the gradual but consistent loosening of gambling restrictions within the United States has seen the company increase its considerable influence there. By 2015, four out of the five legal gambling websites across the pond were operated by 888 owned companies. Nevada, being the American State which is most tolerant of gambling, is at the forefront of these operations.
The precise management and ownership structure of this company is opaque to say the least. But from the online bingo players point of view, there certainly are more than a few familiar names connected to the gaming industry which are all owned by the 888 Holdings conglomerate. These include Globalcom and Cassava, whose names appear regularly on Dragonfish bingo sites. Cassava for example, is the division which takes care of the financial transactions involved in the running of their sites. It is the name which will appear on your financial statements when you make a deposit or receive a withdrawal from one of their titles.
So if you do play bingo online on a regular basis, you are sure to come across the Dragonfish name and will almost certainly have played on one of their sites. As you can see, there is a good reason for this: they provide, as part of the whole suite of companies which form part of the 888 Holdings group, a service which satisfies the demands of both players and site operators alike.